Investment Pitch Coaching
The true test of your speaking and presenting ability is measured when you’re pitching for hundreds or millions of investment dollars.
A lot of the work I do with Investment Pitch Coaching is pretending that I have no idea what people are talking about, and sometimes I don’t have to pretend, as I literally have no clue.
I can spend a fair amount of time getting a simple explanation about what the product or service is and does, how it solves a problem, who the people are and why they are passionate about what they do.
So as you can imagine, most of the work I do with Investment Pitch Coaching is helping people simplify complex subjects, make them easily understandable and inviting for non-subject matter experts and potential consumers or customers.
On top of this, I find Kiwi culture to be reserved and overly humble when it comes to speaking about our qualities and achievements, and this is exactly why Investment Pitch Coaching is so important, you need an outsider to look with fresh eyes.
But it’s more than just messaging and this is where most people get it wrong, they focus on competence before they build trust, so how does that work?
To begin with, it’s clear that we tend to make pretty quick judgments about people based on what we see, and that’s ok. Mark Bowden an international expert in human behaviour and body language says that 500 million years of evolutionary data have hardwired us to immediately judge people on whether they are a potential; friend, enemy, or mate, and if they’re not strongly indicating any of those three then we are indifferent to them; they are of no relevance or importance to us.
And all of this is happening unconsciously, so how can we possibly influence anything?
This is where Harvard psychologist Amy Cuddy comes in, she says we must focus on building a balance between liking, trust, and respect before we can begin to influence and persuade.
In other words, she says, in caveman days it was more important to know if a person was going to steal your stuff and kill you than it was to know if they could build a fire. Trust came first, competence came second and this is still as true today as it was back then.
And knowing this is great news for us, because If we can become more consciously aware of how we communicate and focus on building trust then we can become more naturally persuasive.
And that is what everyone pitching wants to achieve.
To add to that, New research from Massey University Postgraduate student, Hattaf Ansari, shows that New Zealand investor culture look for three key factors from pitches, the most important factors were:
trustworthiness of the pitcher
future growth of the pitch idea; and
the enthusiasm of the pitcher.
This is where I come in, I coach you to make sure your content and competence are combined with your character and charisma.
The easiest way to find out if investment pitch coaching is something you would benefit from is to get in touch and have an initial FREE 30-minutes discovery call with me (worth $275).